Practical writing on patient acquisition and retention, for the people who have to run a practice at the same time.
Why publishing real-time wait times online is one of the highest-converting things an urgent care clinic can do.
A plain-language breakdown of what a GI-focused marketing agency handles day to day, from referral tracking to recall campaigns.
The most common mistake GI practices make is treating patient acquisition like a general-medicine problem. It isn't.
Everything a GI practice owner needs to know about patient acquisition, referrals, retention, and reputation in one place.
A missed screening doesn't mean a lost patient. Here's how to structure a reactivation sequence that gets them back on the schedule.
GI practices have real seasonality most agencies ignore. Here's a month-by-month marketing calendar built around it.
Referral relationships don't maintain themselves. Here's a practical approach to keeping primary care physicians sending patients your way.
PE-backed consolidation changes how a GI practice has to think about brand, patient volume targets, and marketing spend. Here's how.
Fear-based messaging can backfire in cancer screening marketing. Here's how to motivate action without the scare tactics.
A step-by-step approach to building a screening campaign that turns awareness into booked colonoscopies, not just impressions.
What's changing in gastroenterology patient acquisition this year, from screening campaigns to referral network consolidation.