How Patient Procure Powered 267% Traffic Growth and 378 Leads for Event Production Company

A full-service experiential agency that built digital authority and generated consistent qualified leads through integrated SEO, social media, and paid advertising.

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ABOUT

IDEKO

IDEKO is a full-service live event and experiential agency based in New York City, specializing in event production, permitting, custom fabrication, and creative services. Working with premium brands including Nike, NASDAQ, Skims, and Urban Outfitters, IDEKO creates immersive brand experiences through seamless execution and in-house capabilities.

The Challenge

IDEKO faced digital marketing challenges despite executing world-class events:

Social media presence did not reflect their premium brand partnerships

Potential clients could not easily discover their impressive portfolio online

Website traffic was inconsistent, limiting qualified lead opportunities

Needed to establish digital authority in the competitive experiential marketing space

Overall Goal: Build a digital presence matching the quality of IDEKO's work while generating consistent qualified leads from brands seeking experiential marketing expertise.

The Solution: What We Did

1 Brand Strategy

Conducted brand workshop to clarify positioning and target audience

2 Social Media Management

Created regular Instagram and LinkedIn content featuring behind-the-scenes production

3 SEO and Content Marketing

Implemented technical SEO and launched targeted blog content

4 Link Building

Built high-quality backlinks from industry publications

5 Paid Ads Management

Restructured Google Ads campaigns with improved targeting and creative

The Results

267%

increase in organic social traffic

378

qualified form conversion actions

10,000

organic search sessions, up 12.9%

2.4M+

impressions, 147 paid at $585 average cost

//[Image: GA4 screenshot showing organic traffic growth over 6 months]

Lead Generation

378 qualified conversion actions (form submissions, phone clicks)
147 conversions through paid search campaigns
80% form completion rate (368 starts, 296 submissions)
Consistent inquiry flow from qualified prospects

Organic Growth

10K organic search sessions, up 12.9% from campaign start
267% increase in organic social traffic
Active users grew 22% month-over-month to 7,700 by month six
LinkedIn posts averaging 10 to 30% engagement rates

Paid Media Performance

2.4M+ total impressions generated
80,282 clicks with 3.28% average CTR
$585 average cost per conversion
NYC-focused campaigns drove 90% of conversions