How Maywell Health Mastered Patient
Acquisition with a Unified Growth Strategy
Maywell Health is a multidisciplinary pain management practice in New York City and Long Island. Their whole-person care model blends traditional interventional pain management with acupuncture, chiropractic care, nutrition, and behavioral health therapies.
They specialize in advanced, cutting-edge treatments for knee, neck, back, pelvic, accident-related, and chronic pain conditions, offering a truly integrated approach to patient wellness.
Although Maywell Health offered best-in-class care, they struggled with three major growth blockers
Maywell wasn’t showing up consistently for high-intent searches like “pelvic care specialist NYC” or “knee pain doctor near me”, allowing competitors to capture ready-to-book patients.
Their powerful philosophy wasn’t reflected online. There was no unified brand voice, content strategy, or clear positioning to differentiate them from other pain practices.
They weren’t fully leveraging SEO, social media, video, or paid search to generate leads or build trust with potential patients researching treatment options.
A Full-Funnel Growth System Combining Brand Strategy with Performance Marketing
We solidified Maywell's core identity and messaging to clearly communicate their unique, whole-person approach. This created a consistent and trustworthy voice across all platforms, making subsequent marketing efforts significantly more effective.
We executed a comprehensive SEO strategy designed for authority and local dominance.
Rebuilt pages with strong CTAs and improved UX
Long-form, symptom-focused guides and EEAT medical content
Geo-targeted pages and consistent citations across locations
Quality backlinks and structured data implementation
We produced a professional video library featuring doctor explanations and patient testimonials, used across the website, YouTube, and ads to build credibility and connection with potential patients.
Launched a highly targeted search campaign using the new brand messaging and SEO insights, driving qualified traffic to the optimized landing pages with a minimal ad spend of just $1,200.
Measurable outcomes delivered in the first 30 days
Qualified Patient Leads
Projected Lifetime Value
CTR (2-3x Industry Avg)
High-Intent Website Visits
Google Ads Spend
$0
$1,200
New investment
Search Impressions
Minimal
20,000
Visibility surge
CTR
N/A
15.5%
2-3x industry average
Website Clicks
Minimal
2,000+
Qualified traffic
Leads
Untracked
63
Patient inquiries
Pipeline Value
Undefined
$630,000
Massive upside
